Bachelor of Tourism and Hospitality Management

The primary objective of the Tourism & Hospitality Management program is to provide locally trained professionals for the industry who can help reduce PNG’s dependence on foreign know-how and money, create employment opportunities and develop the local tourism infrastructure in a sustainable and environmentally sensitive way. Divine Word University was the first national university to recognize the need of Papua New Guinea’s tourism and hospitality industry for high quality professionals capable of developing one of its promising industries.The primary objective of the Tourism and Hospitality Management program is to provide locally educated professionals for an industry that will:

•    Develop the local tourism infrastructure in a way that is sustainable and environmentally sensitive
•    Create employment opportunities and
•    Help reduce Papua New Guinea’s dependence on foreign resources.

Students are expected to acquire a thorough grounding in theory and practice of different sectors in the tourism and hospitality industry, and are provided with the management and communication skills necessary to apply their knowledge in their future professions. Special emphasis is given to educating responsible and critical professionals who will be capable of meeting Papua New Guinea’s challenges in tourism. Graduates of the Tourism and Hospitality Management programs are trained for supervisory and management positions within the industry or related industries, or to start small viable tourism businesses themselves.

Program Code: BTHM

Program Description

The Department of Tourism and Hospitality Management offers an integrated four-year degree program. The first two years equip students with fundamental knowledge, attitudes and basic skills for effective participation in the tourism and hospitality industry. The third and fourth years provide students with the ability to conceptualize and initiate positive changes in the tourism and hospitality industry based on current trends and practices. Throughout their degree studies students acquire in-depth knowledge and skills that will enable them to assume managerial functions within the industry.

The major areas of study are tourism, hospitality, business/management, computing, ethics and communication, which are integrated in all areas of study. These units are essential to the development of relevant knowledge and skills and to their application in the business of tourism and hospitality management. Students are given the opportunity to reflect on the relationship between academic studies and the working environment. They enhance and broaden their management skills through work-integrated learning during the program to assist in the transfer of university learning to the workplace tourism and hospitality context.


Credit Points Required

Each unit is worth 10 credit points, hence, in order to successfully complete the program a total of 320 credit points must be achieved.


Duration of Study

Four (4) years


Study Mode and Location

Program offered fulltime at DWU Madang Campus


Pre-requisites

Applicants who are school leavers must have a Grade 12 or matriculation certificate with ‘B’ grade average in their final year examinations, good communication skills and enjoy working with people in a service-oriented environment. For non-school leavers whose academic qualifications do not meet this standard, other relevant qualifications or experience in tourism, hospitality and management will be considered on merit.

 

Program Units

Year One

TH111 Foundations of Tourism and Hospitality
BS114 Accounting Fundamentals 1
IS117 End-User Computing and Word Processing
RS234 Christian Ethics
TH113 Hospitality 1
TH112 Business Communication for Tourism and Hospitality
BS118 Principles of Economics
IS113 Spreadsheet Management

 

Year Two

TH211 Hospitality 2
BS212 Principles of Marketing
TH214 International Tourism Issues
BS115 Management Principles
TH213 Travel and Tour Operatiors
TH215 Tourism Planning and Development
TH217 Tourism & Hospitality Information Systems
IS209 Internet Applications

 

Year Three

TH318 Hotel Management Operations
TH319 Strategic Management for Tourism & Hospitality
BS326 Business Research 1
TH323 Recreation and Community Development
TH321 Food and Beverage Management
TH322 Planning & Management in Eco-Tourism
BS317 Human Resource Management
TH315 Destination Marketing & Management

 

Year Four

BS429 Business Research 2
TH412 Law & Industrial Relations for Tourism & Hospitality
TH413 Tourism & Hospitality Services Management
TH324 Sustainable Coastal Tourism
TH415 Events Management
TH416 Small Business Management for Tourism & Hospitality
TH417 Culture Tourism
TH418 Transport Studies

 

Program Unit Descriptions

Year 1

TH111

TH111 Foundations of Tourism and Hospitality - 10 Credit Points

Students are introduced to the foundation concepts and structure of the tourism and hospitality industry. The students acquire the knowledge and skills essential for the tourism and hospitality industry. Methods of travel, the distribution of tourism products and services, challenges travelers face and their expectations are investigated. Students acquire an understanding of the interrelationship between travel, tourism, hospitality and leisure.

BS114

BS114 Accounting Foundations 1 - 10 Credit Points

This unit is about the nature and purpose of accounting as well as the methods and technical skills necessary to manage basic accounting procedures. The unit will acquaint the students with the methods and techniques of recording, classifying, summarising and presenting financial information on the computer.

IS117

IS117 End-User Computing & Word Processing - 10 Credit Points

This unit provides an introduction to the PC including its structure and place in the home or small office environment. It seeks to develop basic computer literacy and typing skills. Included is an understanding and facility with the use of a graphical user interface. Students are also provided with skills to use an Office suite of software, email, Internet and an intranet. Word Processing is an essential skill in the home and the small office and for student assignment writing. Students are given a comprehensive introduction to the basics of text formatting using word processing software.

RS234

RS234 Christian Ethics - 10 Credit Points

This unit requires students to critically understand and engage in discussions on ethical issues affecting one’s personal and professional life and the evaluation of these ethical issues from a Christian perspective. It is concerned about what is right, fair, just or good: about what we ought to do, not just what is the case or what is most acceptable or expedient. It explores the various ethical theories and principles and relates them to contemporary issues.

TH113

TH113 Hospitality 1- 10 Credit Points

This unit aims to produce knowledgeable and skilled students who can practice in a range of food and beverage service operations. Students are provided with insights into operations, planning, organizational structures, staffing, foodservice styles, menu styles, service procedures, and challenges of a range of commercial and non-commercial food and beverage service organisations.

TH112

TH112 Business Communication for Touriam & Hospitality - 10 Credit Points

This unit provides students the opportunity for a concentrated period of writing, researching and communicating for their own personal and professional development. Students will learn to express themselves with more sophistication and accuracy skills that can then be transferred to their working environment. It provides an understanding of the role and importance of communication and introduces students to a range of communication tools, theories and concepts applicable in service-based industries.

BS118

BS118 Principles of Economics - 10 Credit Points

Students are introduced to concepts, principles and theories that explains the behaviour of consumer and producers of goods and services, owners of economic resources in a free enterprise economy such as PNG. Furthermore the unit will teach the students how to utilise economic theories to analyse problems faced by individuals, organisations and the economy as a whole. Choice and scarcity of economic resources will be emphasised in decision - making.

IS113

IS113 Spreadsheet Management - 10 Credit Points

Electronic spreadsheets now replace hand-written financial record keeping and calculating in the small or home office environment. As well the typical ‘what-if’ analysis feature of spreadsheets facilitates decision-making. Skills in spreadsheets management are, therefore, essential for those entering the business world. With commonly used software application this skills-based unit students are introduced to the fundamental principles and practical skills required to produce accurate calculations in worksheets with a professional appearance.

 

Year 2

TH211

TH211 Hospitality 2 - 10 Credit Points

This unit aims to develop knowledgeable and skilled students who can practice in full service hotels in a range of positions in the front office and housekeeping departments. Students are introduced to hotel property ownership and operating structures, organizational structures, planning, staffing requirements, and technology developments in the front office and housekeeping departments. In addition to three hours class contact time, students are exposed to three hours practical training in a reputable full service hotel.

BS212

BS212 Principles of Marketing - 10 Credit Points

The unit introduces students to the imperatives of marketing, not only as an organizational function but also as the philosophy guiding modern business organizations. It introduces the students to the basic marketing principles and theories and makes them apply the concepts in class within the context of marketing decision-making and problem solving activities of large companies, small businesses and non-profit organizations. Marketing is defined and company orientations towards the market place are presented. Students further examine the marketing process, analysis of marketing opportunities and threats, target marketing, with emphasis on the development of the company’s marketing mix programs.

TH214

TH214 International Tourism Issues - 10 Credit Points

This unit discusses the different professional issues affecting the tourism and hospitality industry. Students are introduced to different international case studies depicting certain issues affecting the different sectors of the tourism and hospitality industry. Students gain a wide understanding of these issues by critically analyzing and evaluating the case studies and by engaging in group discussions and learning new insights through peer interactions. Students are expected to offer alternative and workable solutions to some of the problems presented in the case studies and to integrate knowledge and skills gained from other units and experiences to deal with some of the issues presented.

BS115

BS115 Management Principles - 10 Credit Points

This unit serves as an introduction to the principle and practices of management and the role of managers. The unit will mainly evolve around the basic functions of managers, specifically planning, organising, leading and controlling. Apart from providing the students with the beginning level of understanding management principles, PNG case studies will analysed using various and appropriate strategies and techniques base on relevant principles and theories.

TH213

TH213 Travel and Tour Operatiors - 10 Credit Points

In this unit students acquire knowledge and practical skills necessary for travel and tour operations. The distribution of tourism products and services, challenges travellers face and expectations they have, tasks and skills of travel agents and tour operators, and designing & managing of tours are explored. Students practice the acquired theoretical knowledge in the settings of firms and as tour guides for cruise ship passengers or other tourists in Madang and its surroundings. Potential new itineraries in Papua New Guinea are examined and connections to the attractions and hospitality sectors are made.

TH215

TH215 Tourism Planning and Development - 10 Credit Points

This unit covers the roles of national and international tourism associations as well as the role of governments in regulating and developing tourism. Issues such as tourism impacts on the environment, economy, society and culture are discussed together with the costs and benefits of tourism, specifically in developing countries.

TH217

TH217 Tourism & Hospitality Information Systems - 10 Credit Points

The aim of this unit is to produce knowledgeable and skilled students for practice in environments where information systems and information communication technologies are applied, for strategic advantage, in a range of business processes and operations. Students are engaged in: researching; recommending the application of, and; using information technology applications and systems; in tourism, travel and hospitality enterprises. This includes an exploration of the various customer/consumer interfaces with technology provided both in the: service delivery system, and; pre-consumption/information gathering stage.

IS209

IS209 Internet Applications - 10 Credit Points

The Internet is a worldwide interconnection of networks. It has no single central file server nor does a single computer control it. One of the software Internet applications is the World Wide Web (WWW). The WWW consists of a huge collection of hypertext-linked documents (HTML documents) stored on computers around the world. Students study and explore the dynamics of World Wide Web and how it can be used as a research and communication tool that would lead them into making informed decisions about the impacts the Internet and World Wide Web have on our changing society.

 

Year 3

TH318

TH318 Hotel Management Operations - 10 Credit Points

This unit aims to develop students who can solve a range of managerial problems, through a balance of careful study of theory, and real world experiences offered by a variety of thinkers, and practitioners. Students develop critical thinking skills to deal intelligently with practical “real world” operational and management issues in the dynamic hotel organization. Students learn to make decisions which reflect a consideration of the forces influencing the hotel business environment in a global and local context.

TH319

TH319 Strategic Management for Tourism & Hospitality - 10 Credit Points

The aim of the unit is to develop knowledge and understanding about various theories and practices in strategic management, applicable to organizations in tourism and hospitality industry.

BS326

BS326 Business Research 1 - 10 Credit Points

This unit aims to prepare students to undertake a small research project in business and management. The theoretical component of this unit introduces the philosophies and approaches underpinning qualitative and quantitative types of research and exposing students to elements of research projects leading to the development of research proposal.

TH323

TH323 Recreation & Community Development - 10 Credit Points

This unit builds on the idea of tourism as a recreational form of activity that contributes to community development. Community recreational activities can form strong links with tourism and therefore contribute to community development. Students develop a link between recreational tourism and community development. They are able to identify cases of community development and apply models of community development using recreational forms, and understand group dynamics and collaboration in community development. This will enable students to work within different communities.

TH321

TH321 Food & Beverage Management - 10 Credit Points

This unit aims to develop the entrepreneurial skills and management ability required to operate a commercial food and beverage operation in Papua New Guinea. Students are guided through the complete menu planning process, from the inception of the restaurant concept and theme to cooking and serving items from a three course menu. Emphasis is placed on controlling food costs. Purchasing, production, marketing, staffing and controlling quality are also covered. 

TH322

TH322 Planning & Management in Eco-tourism - 10 Credit Points

In this unit students build on from the theme of sustainability and become aware of the need for forms of tourism that are environmentally and culturally sensitive, and are considered as an appropriate form of development for a particular destination.

BS317

BS317 Human Resource Management - 10 Credit Points

The unit introduces students to the functions and practice of Human Resource Management (HRM) in organisations seeking to deliver quality service and achieve performance improvement. The unit will explore the relevance and adaptation of HRM concepts in the context of work and culture in Papua New Guinea companies.

TH315

TH315 Destination Marketing & Management - 10 Credit Points

In this unit students develop a proactive, strategic, visitor-centred approach to the marketing and economic and cultural development of a location, balancing the interests of visitors, service providers and indigenous communities.

 

Year 4

BS429

BS429 Business Research 2 - 10 Credit Points

This unit aims to prepare students to analyze and interpret data collected for their research project. The theoretical component of this unit introduces different data analysis techniques suitable for qualitative and quantitative types of research. The practical component of the unit develops skills for coding, analyzing and interpreting quantitative and qualitative data and writing up a research report.

TH412

TH412 Law & Industrial Relations for Tourism & Hospitality - 10 Credit Points

This unit aims to prepare students for preventative legal management in hospitality and travel. Students learn to apply legislation, case law, regulations, and ethics by analyzing real cases. In analyzing real cases students are introduced to legal databases, court systems and jurisdictions, and legal professions in Papua New Guinea.

TH413

TH413 Tourism and Hospitality Services Management - 10 Credit Points

In this unit students explore the dimensions of successful service firms, from an inter-disciplinary point-of-view across various industry sectors. Material covered integrates operations, marketing, strategy, information technology, and organizational issues. Students are prepared for enlightened management and the creation of entrepreneurial opportunities by improving existing service firms or innovating new services.

TH324

TH324 Sustainable Coastal Tourism - 10 Credit Points

This unit further explores the principles of conservation and sustainability, includes topics on wildlife management areas and coastal environments and factors that make them susceptible to environmental damage; islands as tourist destinations; cruise ship tourism; diving and snorkeling-based tourism; and tourism and conservation issues in coastal and management environments. It explores the complex relationships among the ecological and social values of these environments and outlines strategies and tools for their sustainability and management.

TH415

TH415 Events Management - 10 Credit Points

Events such as the South Pacific Games, National Soccer, Basketball, Volleyball and Softball Championships, cultural and community events, the arts and masks festivals, cultural shows, trade fairs and exhibitions are all considered to have considerable impact on the overall prosperity of Papua New Guinea. This unit provides students with international, national, regional and local perspectives of events management. With a focus on PNG, students examine and evaluate management, marketing, financial and operational considerations together with strategies necessary to ensure a viable event.

TH416

 

TH416 Small Business Management for Tourism & Hospitality - 10 Credit Points

The unit builds on strategic management for tourism and hospitality and introduces the students to entrepreneurship with an emphasis on planning and managing a small business in the tourism and hospitality industry.

TH417

TH417 Culture Tourism - 10 Credit Points

This unit examines issues related to cultural tourism such as host-guest relations, cultural performances, community development, heritage development, environmental protection, tourism and intercultural dialogue and spirituality, which enable students to understand and analyse host responses to cultural tourism, forms of cultural expression, sexuality, issues of protection, conservation, promotion, development and management of cultural tourism. Discussion and analysis of research material on cultural tourism and PNG examples are an integral part of learning in this unit.

TH418

TH418 Transport Studies - 10 Credit Points

This unit looks at management within the transport sector, particularly the carrier sector. It deals with the environmental (particularly regulatory) context in which carriers operate. It also deals with general principles of transportation and transport economics, strategic planning, marketing and service delivery issues.